Figuring Out Your Process is the Key to Creative Web Design

Website design is all about finding creative ways to reach your target audience. Say you’re designing a website around the keyword e-commerce marketing New York, and you’re completely stuck. What should you do? Throw in the towel? Give up? No way! There are plenty of ways to get those creative juices flowing. Just follow these tips, and you’ll be pumping out one ecommerce solution after another.

Freewriting

Sometimes you just need to let it flow. Turn all your censors off, and just write the first things that pop into your head. It doesn’t matter if it is terrible writing, your task when you freewrite is simply to get words on the page. Just keep typing. If you have to type “the, the, the” for 10 minutes until something else comes out, do it. Don’t worry about punctuation and grammar either. That’s what editing is for. If you just start to relax, the ideas will begin to flow. Once you’ve done this for a while, you may want to leave what you’ve written and come back to it later to organize. Often a little time away will allow you to really get at your meaning when you return to your project. Or, you may feel so energized that you just want to keep plowing through the project until you’re finished.

Brainstorming: 3 Different Approaches

Everybody knows what brainstorming is, and a lot of people underestimate its ability to really work when done properly.  The best ideas often come near the middle of a long session. So, you can just write a long list if you like, or you can be a little more organized and write yourself different categories as you go; maybe you want to use different keywords to section off your ideas from each other. The important thing is to not be afraid of your ideas: Go for it! The creative process is all about doing what’s most productive for you. A final take on the simple brainstorming process is called clustering, or webbing. This one is great for visual learners. You can harness the power of the doodle for this one, because you take your brainstormed ideas and connect them to sub-ideas by circling the idea and drawing lines to subordinate ideas. This way, you can really start to see the hidden structure behind your thought.

And that’s what creativity is for, revealing to yourself what you thought all along. That’s what Socrates said all of education is: an act of remembering. So try to remember some great ideas today, using brainstorming and freewriting techniques to unlock the inner advertising guru that’s trapped inside you. If you do, your ecommerce marketing will make a huge leap forward.